How to Create Engaging Video Content – 9 Tips

 

Video Marketing is a powerful tool for engaging your audience. However, you must have a clear strategy to capture attention and keep your audience engaged.

Relevance is the most important factor when creating engaging video content. If your video is not relevant, people will quickly lose interest.

Adding captions and subtitles will also help you reach more viewers. This is especially helpful for non-native speakers and hearing-challenged viewers.

1. Create a Storyline

Grabbing audience interest and attention is key to creating engaging video content. It only takes 8 seconds for them to click on another screen, so you need to grab their attention quickly.

Using a strong and compelling storyline is one way to make your videos more interesting. It will help your viewers relate to your content and stay engaged throughout the entire video.

Another way to create engaging video content is to use a captivating visual style. This could include using props, adding music, and even using different editing techniques such as cutting to the camera in various spots or tilting the shot.

Creating a memorable style can also help your videos stand out from the competition. It will give your videos a unique and recognizable look that your audience will be able to connect with. Creating a distinctive style will help your videos become more engaging and increase brand awareness. In addition, it can help you develop a unique voice and tone that will distinguish your brand from the competition.

2. Keep it Short

Think about the last time you watched a video that really grabbed your attention. Maybe it was something that was funny or maybe the storyline just sucked you in. Whatever it was that made you stay, there are probably some things that you can learn from that video about what makes a good video that engages its audience.

A lot of people will lose concentration in less than eight seconds, so it’s important to capture their interest right away. You can do this by using thought-provoking questions, powerful visuals, appealing music or interesting text to get them interested. Adding a face or a human element also helps as we’re naturally drawn to faces.

Keeping the videos short will also help with engagement because it’s much more likely that you’ll be able to hold your audiences’ attention for longer. You also don’t want to pad out your video too much to reach the 10 minute mark just so that it will be recommended and pushed up in the search results, as this can backfire quite badly.

3. Make it Relevant

If you want to make your video content more engaging, start by understanding your audience. Learn what types of topics they find interesting and use that knowledge to create videos that help them solve a problem. This will ensure that they keep watching your videos and be more likely to share them with their friends.

Another way to make your videos more engaging is by using props. For example, if you’re demonstrating how to use a certain product, have that product with you and show it off. This will help to keep your viewers’ attention and make them feel more connected to you.

Finally, be sure to include captions and transcripts on all of your videos. This will not only make them more accessible for people with disabilities, but it will also help to improve your SEO reach and increase the number of viewers that view your video.

If you have a lot of additional information that doesn’t fit into your video, consider adding it in the form of clickable hotspots. This will allow viewers to explore additional tidbits of information without interrupting your main message.

4. Add Colour

When creating video content, it’s important to keep your audience engaged by using engaging visuals and music. This will help to increase your chances of making a conversion as it will make the viewer feel connected and want to learn more about the company.

A great way to add some extra flair to your videos is by adding a soundtrack or background music. You can browse dozens of available soundtracks in Adobe Express, or upload your own audio file to create a custom track for your clip. Then, use fading transitions to give your clips a polished finish.

Another way to engage your viewers is by adding text or graphics. There are many online tools that can help you easily create stunning graphics and titles for your videos. One of our favorites is Placeit, which is free and easy to use. You can also add animation to your videos, like “Like” and “Subscribe” graphics to encourage viewers to take action. These strategies are called active and passive strategies, and can be very effective in creating an engaging video.

5. Add Music

Adding music to your videos is an easy way to keep your audience engaged. It can help capture their attention and highlight certain words or phrases that may be important for them to hear. Music also helps to fill in any awkward silences that may make your viewers lose interest.

Using music in your videos can also add emotion. This is especially important if you are trying to capture an emotional response from your audience. For example, if you are trying to create a video that is motivating, you may want to use music that is upbeat and energetic. Similarly, if you are trying to make a video that is informative, you might want to use music that is soothing and calm.

Lastly, it’s always a good idea to add subtitles to your videos. This is especially true for videos that are intended to be shared on social media. Many social media users turn off the sound on videos, and adding subtitles allows them to still be able to understand your content.

6. Add Subtitles

Captions and subtitles add another layer of engagement to your videos. In fact, 80% of viewers watch videos all the way through when subtitles are available. They also increase average video watch times and can help businesses earn more trust from their audiences. Plus, they’re a great tool for SEO.

Subtitles are particularly important for social media video content. Most social media platforms default to having the sound turned off, and subtitles make sure your message is seen by all users. They can also help you reach a larger international audience by making your videos more accessible to non-native English speakers.

Kapwing’s Magic Subtitles tool can automatically transcribe your video and create subtitles for it. You can choose between a variety of fonts, colors and text size, and you can even animate your subtitles in one click. It’s a quick and easy way to grab your viewer’s attention and keep them engaged.

7. Use Natural Light

Video marketing can be a powerful tool to increase brand awareness, engage your audience and encourage customer loyalty. However, it’s important to remember that your videos must be both relevant and entertaining if they are going to keep people engaged.

One way to make your videos more engaging is to use natural light. This will help your subject look more natural and create a cinematic effect. Try to shoot on a cloudy day or during the golden hour to get the best results.

Another way to increase engagement is to add faces to your videos. Studies show that we are naturally drawn to content with faces, and it’s a great way to connect with your audience.

Finally, don’t forget about the sound and music. Adding background music can help to create a more engaging experience and can also enhance the mood of your video. Try to find music that is consistent with your overall message and tone of voice. It’s also a good idea to use a mix of different sounds to create more variety.

8. Find a Good Background

Think about the last video that really captivated you. Maybe it was the captivating storyline, or perhaps it was the beautiful graphics that sucked you in. Whatever the reason, it is important to create a video that draws in your audience.

The best way to do this is by using a good background. For example, you can use a white background for a professional look or gray for a more neutral tone. It is also important to choose a backdrop that complements your subject’s skin color. It should have a warm or cool undertone and match their skin color as well as the clothes they wear.

Another way to create an engaging video is by using a green screen. This is a technique that many Youtube creators use to create their videos and it is very easy to do. There are many affordable green screen kits available that you can use to make your video more engaging. You can also try a blur effect on your background to make it more interesting.